Columbia Pictures is one of the leading production studios in the world. They are almost 100 years old. Can you imagine the company made unique films even back then? They helped introduce our grandparents and parents to moving pictures. We too grew up watching their productions. And Columbia Pictures is sure to continue entertaining and influencing our children, grandchildren, and future generations to come.
Originally the Cohn brothers created the company in 1918. At the time, its name was CBC Film Sales Corporation. Unfortunately the company reputation and image was weak. In fact, people nicknamed CBC as “Corned Beef and Cabbage”. To redress the reputation, the Cohn Brothers renamed the company in 1924 to Columbia Pictures Corporation. Their approach to business was very serious, and they personally oversaw film production until 1958.
Initially the corporation’s revenues were very modest. Among their early achievements was their distribution of Walt Disney’s Mickey Mouse cartoons. As we all know, Walt Disney Animation Studios is one of the best 3D animation studios today. As a 3D animation studio in ny, we at KaleidoSKY are a huge fan of Disney Studios and their productions. We also appreciate Columbia Pictures for the films it has produced over the last 100 years.
The original logo was used in 1924 and showed a female Roman soldier with a shield and a stick of wheat in her hands. In 1928, the logo changed, and woman carried a torch and wore a draped flag.
In 1936 the logo changed again. This time the woman, symbolizing the United States, appeared with a flickering light in the background. The first model for this logo was Evelyn Venable. Further changes to the logo were made in 1976 and 1981, but the basic concept always remained with the presence of a woman symbolizing the United States. In 1993, Columbia started using 3D animation for its logo.
As a 3D animation studio in ny, we created a short comic parody, based on Columbia Pictures’ logo intro. We thought the Statue of Liberty weighs much more than the lady in Columbia’s logo. Also what if they hadn’t used a lady? What if it they had used a man? What about a chunky man?
Public awareness through 3D animation
When we thought of the logo, we thought the reality of America is different than it was in the 1930s. Lifestyles have changed, and today people’s health conditions have changed.
Then we came across an interesting statistic. According to the CDC, almost 37% of American adults are clinically obese. This is the reality of today. As a 3D animation studio in ny, we wanted to raise public awareness. So we thought, What if we told a story about a large but happy man? Today it’s easy to live a sedentary lifestyle, and it’s cheap and convenient to intake poor nutrition from fast foods, processed foods, and genetically modified fruits and vegetables. In today’s world it is not possible to maintain our health and weight as people did in generations past. Excessive sugar and carbohydrates in food and drinks worsen our health. We forget that our health is getting worse and worse.
Advertisements and commercials show that all this is the norm today. As a 3D animation studio in ny, we wanted to show a parody using Columbia Pictures’ logo. We want to remind people to consider our lifestyle choices and make changes as necessary for a healthier and happier life. We at KaleidoSKY call on all our followers and general public: Let’s take our health seriously.
In any case, we do not mean to offend anyone. Of course, we understand there are many people who have health conditions that make them obese, and it’s beyond their control. Our hearts go out to them, and we admire such ones who live life courageously despite things beyond their control. It is our hope that you understand our meaning. If you understand our meaning, if it helped remind us about the epidemic of sedentary lifestyles and poor nutrition, and if the video made you consider this topic, then we are satisfied.